Disney: The Nutcracker and the Four Realms
Disney has asked us to launch a big campaign on TikTok in Belgium for their newest movie The Nutcracker and the Four Realms. They have asked us to launch two different campaigns: Branded Content and Pre-rolls.
For the Branded Content campaign we worked with a couple of popular Influencers on TikTok. The message of the video was quite simple but very effective; in the video, they used a key and a rope to eventually open a door that brought them to a world of wonders (same as what you see in the film). After they opened the door, the users saw a short version of the trailer of the film.
Because of the creative and unique videos, the engagement was incredible, more than 55% liked the video (usually 30% on TikTok). For the Pre-rolls campaign that also ran at the same time, we delivered more than 500.000 views.