Disney: The Nutcracker and the Four Realms.
Disney has asked us to launch a big campaign on TikTok in Belgium for the movie The Nutcracker and the Four Realms. Beside this Influencer marketing campaign, we also ran an Advertisement campaign on TikTok.
For the Influencer marketing campaign, we worked with a couple of popular Influencers on TikTok in Belgium. The message of the video was quite simple but also very effective; in the video, they used a key and a rope to eventually open a door that brought them to a world of wonders (same as what you see in the film).
After they opened the door, the users saw a short version of the trailer of the film. Because of the creative and unique videos, the engagement was incredible, more than 55% interacted with the video (usually 20% on TikTok). For the Pre-rolls campaign that also ran at the same time, we delivered more than 500.000 views in Belgium.