Efteling: TikTok Park Promotion Pilot
As a pilot on TikTok for the Efteling, we're asked to think about a way to get in touch with the users without the feeling that it felt like advertising. The purpose was to initiate young kids to get excited about the park and to attract more visitors.
With almost the entire top 12 Influencers of the Netherlands and Belgium on TikTok, we stayed a weekend in the Efteling. In two days we planned many activities in the park — like challenges with roller coasters and other attractions.
With much fun, we delivered all kind of videos on TikTok, and the result was very, very good, after two days with much interaction, we reached more than 15 million impressions.