Warner Music: Ava Max - Sweet or Psycho
For the American pop star Ava max, Warner Music has asked us to promote her new single 'Sweet But Psycho'. As part of a global campaign, we were asked to focus the campaign on specific countries.
To promote her single, we asked a group of popular TikTokkers to make a video where they showed there sweet and psycho side of there personality. As part of the campaign, we did some extra optimisations to promote the single even more.
The results were astonishing; with this campaign, we delivered more than 9.4 million views.