Warner Music: Ava Max - Sweet or Psycho.
For the American pop star Ava max, Warner Music Benelux has asked us to promote her new single 'Sweet But Psycho'. As part of a global campaign, we were asked to focus the campaign on the Netherlands. Before the start of the TikTok campaign here single was on #59 in the Dutch charts.
To promote her single, we asked 4 TikTokkers from the dutch top 5 to make a video where they showed their sweet and psycho side of there personality. As part of the campaign, we did some extra optimisations to promote the single even more.
The results were astonishing; with this campaign, we delivered more than 9.4 million views, and her single ended up in the top 40 in the Netherlands at #2.